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FOR IMMEDIATE RELEASE
Announcing the New York Premiere Screening for “New York City Boy” A New Music Video by Max Losk

New York Premiere Screening

Wednesday, April 14, 2010
6:30pm – 8:30pm
Lounge 310
310 Bowery at 1st Street

NEW YORK – This premiere will introduce and screen a 21st century twist on the Petshop Boys iconic video New York City Boy.
With new graphic effects and original dance sequences, this remake explores and reveals new dimensions of the hit song. “I love how Walt Disney’s Fantasia used the latest animation techniques to re-invent classical music. I was inspired to seize on recent breakthroughs in visual effects to remake this new-wave song into something extreme,” remarked Max Losk, Director / Producer.

In keeping with the song’s story of youth moving to the Metropolis to unlock their potential, this production provided an opportunity to the next generation of young dancers. Their energy and passion for dance is vividly captured in the music video’s dance sequences. “I was totally blown away by the talent and professionalism of the cast and crew,” remarked Casting Director, Deb Beverly. “Everyone put their hearts and souls into this. What they did, what they brought to the production, inspired us all”

The screening will take place at Lounge 310, nestled in the heart of the gritty experimental downtown scene where Lady Gaga got her start. This venue has been ahead of the curve by hosting many entertainers before they made it big and defined the trends.

RSVP by Monday, April 12th to Debora@newyorkcityboy.us

# # #

About the remake: In the video remake, everything was supposed to happen on the streets of New York City, the city I dreamed about when I was little, the city that was built in my head from all those little pieces of information that I was getting from different sources before I had ever visited the “real” New York.

Of course my version was “adjusted” when I moved to New York; and obviously, it was quite different from what existed in my head. When I was searching for filming locations that would better express my dreams about New York, I was very frustrated because nothing was that close to what I had expected. In the meantime, I’d already recruited volunteer actors, choreographers and dancers who were committed to the project both as art and as a cause. After a few attempts to film the video on the actual streets of NYC, I realized that I wasn’t getting even close to what I
expected and that my vision and message were in jeopardy of not coming across. So that’s when I thought: Why don’t I just do what humans have done from the very first days of their existence – “build” the dream that was born inside my head?

Nowadays, as artists, digital tools make it easier to actualize our creative vision. We don’t have to simply accept the current reality of New York City’s streets as our backdrop, but can use technology and our own creativity to help others to better experience the New York City of our dreams.
– Max Losk

Contact: Daniel Larkin ● Director of Public Relations ● 646-246-5497 ● Daniel@newyorkcityboy.us



FOR IMMEDIATE RELEASE Contact: Daniel Larkin, 646-246-5497
AN ALL VOLUNTEER CAST AND CREW BRINGS HEART AND SOUL TO THE 10TH ANNIVERSARY REMAKE OF THE NEW YORK CITY BOY MUSIC VIDEO

New York, NY - Monday, December 7, 2009 –
Excluding the two poles, natives from every continent were represented as high school students, teachers, creative and other business professionals embodied the credo E pluribus unum … out of many one … and casted for roles in the remake of the Pet Shop Boys’ #1 hit music video, New York City Boy.

High spirits prevailed at the Boom Fitness studio as this fabulous one-of-a-kind and ‘only in New York’ cast of actors and dancers took to the floor to celebrate youth, diversity and a world of possibilities. Casting director Deb Beverly worked closely with producer / director / designer Max Losk and choreographers Juan Borona and Christina Connerton to announce the cast for the production as follows:

Guest stars: Beth Anne Sacks and Ian Bernardo
Featuring: Mario Jone’t Green and Anita Papp Balinthegyi

And starring the Hot Guys & Gurrls of New York City:
Romayne Anderson
Aaron Boldt
Lindsay Booker
Marianna D’Annunzio
James Anthony Daino
Rhonda Dawkins
Amina S. Ephrem
Alena Ivleva
Randy M. James
Adriel “AJ” Jordan
Monique Lewis
Max Losk
Gilbert Lugo
Christopher Michael
Shiori Miyashita
Jacqueline Nwabueze
Soon Park
Stephanie Plaza
Rupali Sehgal
Carol Tavarez
Anthony Viera
Li Zhou

The goal of this project was to offer young, innovative, aspiring, talented artists and professionals a chance to get real-world experience in the music video production industry. In the spirit of the song’s
message about youth empowerment, the crew partnered with the School of Visual Arts to provide new and better opportunities to young people. This music video remake demonstrates the power of diversity in creating a vibrant creative climate, while harnessing the latest visual effects and technologies. Future outreach is planned to share
these insights in support of LGBT tolerance and acceptance based on the project’s success.

The New York City Boy music video remake was produced in partnership with Graham Elliot of Optic Nerves Productions and Fractured Atlas, which is serving as the project’s fiscal sponsor. The
remaining crew included these noted veterans who also volunteered to support a good cause:

Monique Albritton, Hair Stylist
Kathy Herskovits, Hair Stylist
Andrew Ayres, Fashion Stylist
Kiola Toussaint, Make-up Artist
Sherry Rubel, Photographer
Aaron Boldt, Director of Photography

“I was totally blown away by the talent and professionalism of the cast and crew,” said casting director Beverly. “I never dreamed that we would be able to recruit volunteers with this level of dedication.
Everyone came prepared to make this a meaningful experience; and they put their hearts and souls into this. What they did, what they brought to the production, inspires us all.”

# # #
Beth Anne Sacks, originally from Philadelphia, has toured throughout Europe as ‘Carlotta’ in the production of ‘The Phantom of the Opera’. Beth has also toured nationally in productions of ‘Grease’, ‘Sound of Music’, ‘Fiddler on the Roof', ‘My Fair Lady’, ‘Nunsense’ as well as many other shows. Beth currently resides in NYC where she writes, records and sings back-up vocals for several artists.

Ian Bernardo, NYC’s larger than life celebrity raconteur and cynic, takes to the red carpet in this music video remake adorned with 20 pounds of rock hard muscle added since he broke through to superstardom with appearances on ‘So You Think You Can Dance’ and ‘American Idol’.

Mario Jone’t Green is a fitness model and expert who works for CRUNCH, here in Manhattan. As a fitness expert, he’s appeared on The Tyra Banks Show, The Today Show, The Dr. Oz Show, and ABC 7
NYC News. As a singer / dancer / model he has worked with Madonna, Niki Harris, Kevin Aviance, Kristine W, Rihanna, Backstreet Boys, Circuit Mom and Natasha Beddingfield.

Anita Papp Balinthegyi is a graduate of the Film Academy in Hungary and The Institute of Ballet. She has held leading roles in soap operas, music videos and tv commercials. She has danced Swan Lake, The Nutcracker, Don Quito, Aida, Albinoni Adagio and many other classical ballet productions.

About the remake: Max Losk initiated this effort as part of a capstone project towards his degree at the School of Visual Arts. After considering how to take this project to its extremes, Max determined
to reach out to the Pet Shop Boys to obtain permission for a remake of their hit song, New York City Boy, and to engage a diverse group of young creatives, early in their careers, to join him in this learning experience. The payoff for the group would be new materials for their portfolios and exposure to additional contacts, not to mention a lot of fun working together. Thinking further, Max concluded to one day take the New York City Boy music video remake experience “on the road,” so to speak. The plan is to expose even more young people to the emerging techniques in technology and design that occur behind the screen; and in that process, expose them to the talented diverse group of people responsible for the production with the hope of building
greater tolerance and acceptance for difference.

The original song was released by the Pet Shop Boys in September 1999. It hit #1 on Billboard’s Hot Dance Club Play chart, #14 on the UK singles chart, and #16 on the German single chart.

Contact: Daniel Larkin ● Director of Public Relations ● 646-246-5497 ● Daniel@newyorkcityboy.us



Tuesday March 23, 2010 - Announcing New York City Boy Music Video Remake WORLD Premiere Event 

Wednesday, April 13, 2010
6:30pm – 8:30pm
Lounge 310
310 Bowery at 1st Street 

NEW YORK – This premiere will introduce and screen a 21st century twist on the Petshop Boys iconic video New York City Boy.  

With new graphic effects and original dance sequences, this remake explores and reveals new dimensions of the hit song.  

“I love how Walt Disney’s Fantasia used the latest animation techniques to
re-invent classical music. I was inspired to seize on recent breakthroughs in visual effects to remake this new-wave song into something extreme,” remarked Max Losk, Director/Producer.  

In keeping with the song’s story of youth moving to the Metropolis to unlock their potential, this production provided an opportunity to the next generation of young dancers. Their energy and passion for dance is vividly captured in the music video’s dance sequences.           

“I was totally blown away by the talent and professionalism of the cast and crew,” remarked Casting Director, Deb Beverly. “Everyone put their hearts and souls into this. What they did, what they brought to the production, inspired us all”  

The screening will take place at Lounge 310. It nestled in the heart of the gritty experimental downtown scene where Lady Gaga got her start. This venue has been ahead of the curve by hosting many entertainers before they made it big and defined the trends.  

RSVP by Monday, April 10th to daniel@newyorkcityboy.us
or on Facebook >>.  

Press Contact: 

Daniel Larkin - Director of Public Relations - 646-246-5497
daniel@newyorkcityboy.us


December 5, 2009. NYC Boy music vide remake press release.


New Remake of New York City Boy music video will celebrate the Pet Shop Boy’s #1 hit’s 10th anniversary and NYC youth and diversity.

New York, NY - A dazzling remake of New York City Boy music video completed its first rehearsal this Saturday.

In the spirit of the song’s message about youth empowerment, the crew partnered with the School of Visual Arts to provide new and better opportunities to young people. The goal was to offer young, innovative, aspiring, talented artists and professionals a chance to get real-world experience in the music video production industry.
This music video remake will harnesses the latest visual effects technologies to reach the next generation. It is produced by Max Losk in partnership with Graham Elliot of Optic Nerves Productions and Fractured Atlas, which is serving as the project’s fiscal sponsor.

Given the songs veiled symbolism about gay youth moving to New York, the crew is also partnering with GayisOkay.org to promote the project. GayisOkay.org promotes LGBTQ tolerance and acceptance by fostering a climate where difference is valued for the positive contribution it makes to creating a more vibrant and diverse community.

The video will feature Ian Benardo of So You Think You Dance, fabulous singer and performer Beth Anne Sacks, and dancers from New York’s vibrant hip-hop and fitness scenes.

The project has two stages. First, a music video remake for the original Pet Shop Boys song "New York City Boy" featuring a cast of dancers and actors. The second “The Making Of” video will include behind the scenes footage featuring cast members, crew members; producers, make-up artists, fashion designers, hairdressers, and the camera crew.

The New York City Boy music video remake will also be nominated for SVA’s KickAssTV Music Video Awards for Spring 2010.

The original New York City Boy is a song about leaving home for the Big Apple. It speaks to the thousands of young people that move to NYC every year to chase success and pursue their dreams.

The original version of the song was released by the Pet Shop Boys in September 1999. It hit #1 on Billboard’s Hot Dance Club Play chart, # 14 on the UK singles chart, and # 16 on the German single chart.

Contact:

Daniel Larkin, Director of Public Relations

646-246-5497, Daniel@newyorkcityboy.us

































 
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